The Ad Tech trends and 2023 incentive schemes by HUAWEI Ads
Over the recent years, there have been a massive boost towards the Adtech journey in the MENA region. In 2021, total advertising expenditure in the region equalled $5.07 billion.
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Kantar predicts new viewing behaviours, audience targeting strategies and ‘dynamic placement’ of products
As the cost-of-living crisis reshapes business reality, Kantar, the world’s leading marketing data and analytics company, today reveals its annual forecast for how the media landscape will evolve in the year ahead.
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AI roadmaps at risk: 60% of UAE businesses struggle to deliver analytics ROI due to legacy strategy
New research reveals that, while 79% of UAE organisations invest in analytics ahead of all other technology, historic unsolved challenges mean critical business insights aren’t fully utilised.
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IFS will show how its software can help the energy sector at ADIPEC
IFS, a global enterprise software company specializing in cloud-based solutions, will be exhibiting at ADIPEC 2022.
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The First Original Metaverse Soundtrack Has Been Announced!
The interplanetary metaverse project Everdome announces the release of the opening single from the world’s first specifically commissioned metaverse soundtrack.
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Seeley International celebrates 50 years of world-leading climate control solutions
Seeley International, Australia’s largest air conditioning and heating manufacturer and global leader renowned for over-the-horizon, energy efficient cooling and heating products, is celebrating its golden jubilee in 2022 – 50 years of world-leading climate control solutions.
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Cisco research finds immersive digital experiences are critical to maximizing the benefits of wearable technology
83% think wearable technology has the potential to transform personal and public health A seamless and integrated digital experience is essential for consumers to maximise the potential of smart wearable health and wellbeing devices, according to new research conducted by Cisco across the EMEA region. The research was carried out by Cisco AppDynamics and questioned 4,000 people…
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Cybercriminals sell access to companies via the Dark Web from $2000
With the rise of cybercrime as a service business model, the information necessary to organize an attack is in demand among cybercriminals. Kaspersky’s experts analyzed nearly 200 posts on the dark web offering to buy information for initial access to companies’ forums. The average cost for access to a big company’s systems lies between $2000…
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Employees can lose around two business days per year sorting out spam emails
Employees who receive 30-60 external emails per day could be wasting 11 hours every year looking through and identifying spam messages. For employees receiving between 60-100 emails a day, this number rises to 18 hours per year, which is more than two business days. These are the findings from Kaspersky’s analysis of the amount of…
