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Superbrands Recognises 36 Leading Brands from the UAE at Annual Tribute Event

Published by UAE Business

Superbrands, the independent authority and arbiter of branding, recognised and honoured thirty-six leading brands from the UAE who were awarded Superbrands status at the 18th annual Superbrands tribute event, which was held at the Grand Hyatt hotel in Dubai. 

The ‘Oscars of Branding’ is a powerful endorsement of a brand’s exceptional status. This accolade is voted on not only by the brand council but also by online voting, which has expanded the voting base to almost 2,000 senior managers and marketing professionals. Winning this award is evidence for a brand’s customers, potential customers, the media, suppliers, investors and employees of the brand’s high quality.

The 2022 Superbrands book was unveiled at the event, too, a coffee table book which includes a two-page profile of each Superbrand tracing the foundation and development of the brand, and a ‘Things You Didn’t Know section’ highlighting interesting facts about the brand and its unique achievements.

“Businesses are constantly vying for consumer loyalty and awareness, competing within crowded markets, and in the age of intensified digital communication, truly connecting with consumers is crucial to success. Customers have a plethora of options, but ultimately, they only open their wallets for the companies they genuinely adore, identify with, and believe have their best interests in mind,” said Mr. Mike English, Director, Superbrands Middle East.  

“In today’s fiercely competitive and digitally connected world, it is essential for brands to forge an emotional bond with consumers in order to earn their trust, and secure mindshare. One thing all Superbrands have in common is that their approach is customer-driven while remaining business-oriented, becoming friends of their customers. This has led to deeper interactions and meaningful relationships between brands and consumers.” 

Over the years, Superbrands has established itself as a respected and impartial entity in the UAE business sphere and will be recognizing brands from multiple sectors including consumer products, financial services, food & beverage, healthcare, government and retail.

“A strong brand must engage with its customers, foster a sense of ownership in its brand among consumers, and inspire trust. Above all, it must always deliver on its promises. Receiving a place on the Superbrands list is both a prestigious honor and a challenge, because all these requirements must be met,” added Mr. English. 

With over 2,000 leading brands in the UAE vying for the coveted Superbrands title, only thirty-six scored more than 80% of the total possible marks and were declared Superbrands by the Brand Council. 

Complete List of 2022 UAE Superbrands

1 ADNOC

2 AJMS Global

3 Al Fardan Exchange

4 Al Rawdah

5 Al Rostamani Group

6 Alpen Capital

7 Aster DM Healthcare

8 aswaaq

9 Benchmark Foods

10 Betadine 

11 Blue Ocean Management Training & Consultancy

12 Design Concepts

13 Desilicious

14 Dubai Duty Free

15 Dubai First

16 Fakeeh University Hospital

17 Foodco

18 GENERAL

19 Hamriyah Free Zone Authority

20 Hayatna

21 Kreston Menon

22 Lulu International Exchange

23 MCA Auditing

24 MCI Middle East

25 Mediclinic

26 Nando’s

27 Nikai

28 Nutridor

29 Rainbow Milk

30 RAK Hospital

31 Rheem

32 Ring

33 SAIF ZONE

34 Sanford

35 Tabasco

36 WAHL

THE UNITED ARAB EMIRATES SUPERBRANDS COUNCIL:

  • Mike English, Director, Superbrands Middle East & North Africa
  • Colm McLoughlin, Executive Vice Chairman & CEO, Dubai Duty Free
  • John Brash, Founder & CEO, Brash Brands
  • Dr. Ram Buxani, Chairman ITL Cosmos Group
  • H.E. Saud Salim Al Mazrouei, Director of the Hamriyah Free Zone Authority and the Sharjah Airport International Free Zone Authority
  • Mishal Kanoo, Chairman Kanoo Group, UAE and Oman
  • Raju Menon, Chairman and Managing Partner, Kreston Menon
  • John Deykin, Branding Expert
  • Alisha Moopen, Deputy Managing Director, Aster DM Healthcare 
  • Rohit Walia, Executive Chairman and CEO, Alpen Capital ME Limited
  • Niranjan Gidwani, Consultant Director Charter Member – TIE Dubai
  • Dr. Raza Siddiqui, Executive Director, RAK Hospital and Chief Executive Officer, Arabian Healthcare Group
  • Paras Shahdadpuri, Chairman, NIKAI Group of Companies

About Superbrands UAE

The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.

The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 93 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.

Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands – making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 15,000 individual brands have been featured worldwide. For further information on Superbrands, please visit www.superbrands.com.

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