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Petal Ads, a leading advertising platform by Huawei, participated in the Arabian Travel Market (ATM) 2023 with great success.

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The traditional way of identifying consumers’ needs is always evolving, as a result of factors such as identifiers, privacy, and personal preferences. However, since data is the key to success, it is imperative that organizations manage their budgets wisely.

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Over the recent years, there have been a massive boost towards the Adtech journey in the MENA region. In 2021, total advertising expenditure in the region equalled $5.07 billion.

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AI reality vs. myth: Twelve predictions from SAS for 2024

Artificial intelligence (AI) is everywhere, and stories about its promise and threat are rampant. Will AI’s potential be realized in the year ahead? SAS, the leader in AI and analytics, asked executives and experts across the company to predict trends and key business and technology developments in AI for 2024.

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