The traditional way of identifying consumers’ needs is always evolving, as a result of factors such as identifiers, privacy, and personal preferences. However, since data is the key to success, it is imperative that organizations manage their budgets wisely.
The Ad Tech trends and 2023 incentive schemes by HUAWEI Ads
Over the recent years, there have been a massive boost towards the Adtech journey in the MENA region. In 2021, total advertising expenditure in the region equalled $5.07 billion.
As the cost-of-living crisis reshapes business reality, Kantar, the world’s leading marketing data and analytics company, today reveals its annual forecast for how the media landscape will evolve in the year ahead.