CARMA has launched Noor, a personal AI analyst built specifically for PR and communications professionals. Powered by CARMA’s award-winning media intelligence methodologies, Noor delivers instant media insights, contextual analysis, executive-ready reports and multilingual capabilities, helping organisations make faster, data-driven communications decisions.
Dubai’s Department of Economy and Tourism has launched “SME in a Box,” a unified platform designed to simplify and accelerate business setup and operations for entrepreneurs. The initiative integrates licensing, banking, payments, logistics, and telecom services into a single onboarding journey, reducing administrative friction, cutting costs, and saving founders up to 200 hours. With 18 private-sector partners and value-driven SME packages, the platform supports Dubai’s D33 Economic Agenda by enabling faster, more efficient business creation and scaling.
A new Kaspersky report reveals that many enterprise Security Operations Centers (SOCs) actively monitor less than half of the security data they collect, creating significant blind spots in threat detection. While organizations often measure SOC performance by response and detection speed, the study found that real-time detection logic covers only 43% of available data sources on average. The findings highlight the growing need for stronger detection engineering, regular SOC assessments, and independent consulting to improve cybersecurity visibility and resilience.
“HER STORY – A Tribute to Women, Edition 2” is an international contemporary art exhibition presented by Art4you Gallery and curated by Jesno Jackson at Art Smiley Art Gallery in Dubai. Bringing together 21 artists from 16 nationalities, the exhibition explores womanhood as a layered, evolving experience shaped by memory, identity, resilience, migration, and transformation. Through painting, installation, mixed media, abstraction, and figurative works, the showcase transforms the gallery into an emotional and cultural dialogue space where personal narratives merge into collective memory. Themes of vulnerability and strength coexist, offering viewers an immersive journey through visual storytelling that transcends aesthetics. Enhanced by multicultural participation and sustainability-focused elements, HER STORY reflects Dubai’s dynamic contemporary art scene and reinforces art as a bridge between personal experience and shared human understanding.
This article explores why ROAS is an unreliable success metric for UAE ecommerce brands and how it can mask profitability issues. It outlines a shift toward profitable growth through full-funnel performance marketing, improved attribution, stronger conversion optimization, and a focus on customer lifetime value (LTV) over short-term revenue metrics.
The UAE’s circular economy goals may depend less on plastics and more on solving the growing challenge of organic waste. A high-level sustainability roundtable hosted by the American University of Sharjah in collaboration with Emirates Biotech highlighted that organic waste accounts for nearly 40% of municipal waste in the UAE, yet remains under-prioritised in policy and infrastructure planning. Industry experts, government officials and academics stressed that mandatory waste separation, landfill pricing reforms and UAE-specific compostable material standards are essential to achieving the country’s Circular Economy Policy 2031 and climate targets.
Abu Dhabi Commercial Bank (ADCB) has launched new mortgage solutions for off-plan properties from leading UAE developers, offering eligible homebuyers financing of up to 50% of property value, pre-approvals valid through handover, and competitive fixed rates starting from 3.49% per annum. The initiative supports growth in the UAE real estate sector while simplifying the home financing process for buyers.
UNS Vertical Farms, part of Speedex Group, has launched a 10,000-square-metre high-tech tomato farm in Al Ain, UAE, designed to produce around 150,000 kilograms of fresh tomatoes annually. The facility uses advanced controlled-environment agriculture (CEA) technologies, including IoT, AI, and hydroponics, to improve efficiency, ensure consistent yields, and reduce water consumption by up to 90%.
The project strengthens the UAE’s national food security strategy by increasing local production and reducing dependence on imports. It focuses on premium, pesticide-free tomato varieties and operates a direct-to-consumer (D2C) model through UNS Farms’ online platform, alongside a fast 24–48 hour supply chain for retail and HORECA sectors. The initiative reflects the UAE’s broader commitment to sustainable agriculture, innovation, and long-term food resilience.
The 2026 Allianz Trade Global Survey shows that despite ongoing conflict in the Middle East, global exporters remain resilient, with 75% still expecting positive export growth. However, geopolitical tensions are reshaping risk perceptions, increasing non-payment risks, and extending payment cycles. While companies continue to pursue diversification, reshoring, and supply-chain adaptation, confidence levels vary significantly across markets, with the UAE experiencing a sharp shift from high optimism to increased financial and operational uncertainty.
