This article explores why ROAS is an unreliable success metric for UAE ecommerce brands and how it can mask profitability issues. It outlines a shift toward profitable growth through full-funnel performance marketing, improved attribution, stronger conversion optimization, and a focus on customer lifetime value (LTV) over short-term revenue metrics.
The UAE’s circular economy goals may depend less on plastics and more on solving the growing challenge of organic waste. A high-level sustainability roundtable hosted by the American University of Sharjah in collaboration with Emirates Biotech highlighted that organic waste accounts for nearly 40% of municipal waste in the UAE, yet remains under-prioritised in policy and infrastructure planning. Industry experts, government officials and academics stressed that mandatory waste separation, landfill pricing reforms and UAE-specific compostable material standards are essential to achieving the country’s Circular Economy Policy 2031 and climate targets.
Abu Dhabi Commercial Bank (ADCB) has launched new mortgage solutions for off-plan properties from leading UAE developers, offering eligible homebuyers financing of up to 50% of property value, pre-approvals valid through handover, and competitive fixed rates starting from 3.49% per annum. The initiative supports growth in the UAE real estate sector while simplifying the home financing process for buyers.
UNS Vertical Farms, part of Speedex Group, has launched a 10,000-square-metre high-tech tomato farm in Al Ain, UAE, designed to produce around 150,000 kilograms of fresh tomatoes annually. The facility uses advanced controlled-environment agriculture (CEA) technologies, including IoT, AI, and hydroponics, to improve efficiency, ensure consistent yields, and reduce water consumption by up to 90%.
The project strengthens the UAE’s national food security strategy by increasing local production and reducing dependence on imports. It focuses on premium, pesticide-free tomato varieties and operates a direct-to-consumer (D2C) model through UNS Farms’ online platform, alongside a fast 24–48 hour supply chain for retail and HORECA sectors. The initiative reflects the UAE’s broader commitment to sustainable agriculture, innovation, and long-term food resilience.
The 2026 Allianz Trade Global Survey shows that despite ongoing conflict in the Middle East, global exporters remain resilient, with 75% still expecting positive export growth. However, geopolitical tensions are reshaping risk perceptions, increasing non-payment risks, and extending payment cycles. While companies continue to pursue diversification, reshoring, and supply-chain adaptation, confidence levels vary significantly across markets, with the UAE experiencing a sharp shift from high optimism to increased financial and operational uncertainty.
UAE travel demand is recovering to 30–50% of pre-disruption levels, driven by increasing traveller confidence and a shift toward faster, more flexible planning. New trends show higher demand for multiple-entry visas, shorter booking windows of 7–14 days, and growing interest in express visa services and travel insurance. The UAE continues to strengthen its position as a global travel hub supported by efficient visa processes and strong infrastructure.
Gulf Craft expands leisure boat production with a new waterfront facility in Ajman, boosting capacity for Oryx and SilverCat models amid growing global demand for recreational boats.
Palma Development completes Serenia Living on Palm Jumeirah, a $1.6B+ luxury beachfront project featuring premium residences, world-class amenities, and strong growth in Dubai’s real estate market.
USScience.com is a premium digital science domain designed to power a scalable startup ecosystem across media, education, SaaS, and recruitment. This article explains how USScience.com can generate multiple revenue streams through science publishing, STEM education, research tools, and job marketplaces. It also outlines projected earnings, growth strategy, and long-term exit potential via domain resale on platforms like Sedo. Additionally, it includes a complete startup business plan and brand identity strategy for building a high-value science-focused digital platform in the US market.
