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The traditional way of identifying consumers’ needs is always evolving, as a result of factors such as identifiers, privacy, and personal preferences. However, since data is the key to success, it is imperative that organizations manage their budgets wisely.

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Mohammed Hilili, General Manager, Lenovo Gulf, shares his insight into what technologies will become mainstream in 2023 and beyond.

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New research reveals that, while 79% of UAE organisations invest in analytics ahead of all other technology, historic unsolved challenges mean critical business insights aren’t fully utilised.

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