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Word-of-mouth (WOM) means imparting information orally. So why are we talking about it?

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Over the recent years, there have been a massive boost towards the Adtech journey in the MENA region. In 2021, total advertising expenditure in the region equalled $5.07 billion.

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Artificial intelligence (AI) has recently become a part of our daily life in ways that we may not even recognize.

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