Over the recent years, there have been a massive boost towards the Adtech journey in the MENA region. In 2021, total advertising expenditure in the region equalled $5.07 billion.

Artificial intelligence (AI) has recently become a part of our daily life in ways that we may not even recognize.

As the cost-of-living crisis reshapes business reality, Kantar, the world’s leading marketing data and analytics company, today reveals its annual forecast for how the media landscape will evolve in the year ahead.