As the Middle East continues to embrace digital-first experiences, brands are increasingly reaching consumers through various digital channels, including emails, websites, notifications, and paid online ads. Of these, email stands out as the most effective in delivering high returns on investment (ROI).

musafirbiz, the corporate travel division of musafir.com, has unveiled the Top 10 Corporate Travel Trends for 2025. These trends highlight the transformative changes happening in business travel, from the rise of bleisure to the growing importance of sustainability and technology. The report provides valuable insights for businesses planning their travel strategies in 2025, focusing on new destination hotspots, shifting travel budgets, and innovative travel management solutions.

ICM celebrates its win at the Luxury Lifestyle Awards for Best Restaurant Interior Design at Akira Back in Saudi Arabia, showcasing exceptional design excellence and luxury in dining experiences.