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Cloudera survey reveals Middle East’s progress towards data optimisation and cloud adoption

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As the cost-of-living crisis reshapes business reality, Kantar, the world’s leading marketing data and analytics company, today reveals its annual forecast for how the media landscape will evolve in the year ahead.

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New research reveals that, while 79% of UAE organisations invest in analytics ahead of all other technology, historic unsolved challenges mean critical business insights aren’t fully utilised.

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