Reinvention Is an Operating Skill, Not a Branding Exercise
Lucas Assimos draws on his transition from entertainment to entrepreneurship to explain why credibility must be rebuilt when professionals change industries, markets and roles.
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Amanat Unveils Three-Year Growth Strategy and Dividend Policy to Expand Healthcare and Education Across the GCC
Amanat Holdings has unveiled a new three-year strategy that combines AED 1.5 billion in investments with a shareholder-focused dividend policy. The company aims to expand its healthcare and education businesses across the GCC through organic growth, greenfield developments and selective acquisitions.
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Setting Up a Company in Türkiye: A 2026 Guide for UAE and GCC Investors
Setting up a company in Türkiye has become increasingly attractive for UAE and GCC investors following the UAE–Türkiye CEPA. Certified Public Accountant Şahin Tuhan explains the legal, tax and practical steps involved in company formation, work permits, banking, document legalisation and cross-border investment planning in 2026.
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Why Most E-commerce Brands in the UAE Fail at ROAS — And What Actually Drives Profitable Growth
This article explores why ROAS is an unreliable success metric for UAE ecommerce brands and how it can mask profitability issues. It outlines a shift toward profitable growth through full-funnel performance marketing, improved attribution, stronger conversion optimization, and a focus on customer lifetime value (LTV) over short-term revenue metrics.
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Break-Even: The Most Ignored Roadmap to Business Profitability
Break-even is one of the most critical yet overlooked metrics in business strategy. This article explains how understanding break-even can determine whether a company survives or fails, especially for startups, SMEs, and MSMEs. It explores why many businesses collapse due to poor pricing, uncontrolled costs, and “growth at all costs” thinking. With practical examples and data-backed insights, the piece shows how break-even analysis supports smarter decisions in pricing, cost control, and scaling. It also highlights the importance of contribution margins, cash flow discipline, and scenario planning in building resilient, profitable businesses. Ultimately, break-even is not just an accounting concept but a strategic foundation for sustainable growth and long-term success.
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Eberhard & Co. Reaffirms Commitment to UAE Market with Alsayegh Collaboration
Eberhard & Co., a renowned Swiss watchmaker with a legacy of innovation since 1887, continues to captivate watch enthusiasts worldwide. Known for its technical excellence and timeless designs, the brand’s iconic collections include the Chrono 4, Scafograf, and Extra-fort. Eberhard & Co. strengthens its presence in the UAE, offering mechanical watches with genuine Swiss craftsmanship.
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Dubai Chambers and ICC Launch Chamber Benchmarking Tool to Boost Global Chamber Competitiveness
Dubai Chambers, in collaboration with the International Chamber of Commerce (ICC) and the World Chambers Federation (WCF), has launched the Chamber Benchmarking Tool. This innovative platform allows chambers of commerce worldwide to access best practices, measure performance against global standards, and improve institutional effectiveness. The tool was introduced at the 14th World Chambers Congress in Melbourne, providing a data-driven framework for self-assessment and enhancing chamber operations across seven core functions. This initiative underscores Dubai’s leadership in fostering global business innovation and collaboration.
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Bridging Cultures, Building Economies: The Gulf’s Role in Africa’s Cultural and Creative Rise
The growing cultural and creative collaboration between the Gulf and Africa is increasingly shaping the region’s diplomatic and economic landscape. As the UAE deepens its investment in Africa, a spotlight is being placed on cultural exchange as a tool for soft diplomacy. From festivals and cultural events to investments in heritage preservation, this partnership is creating new opportunities for economic growth, tourism, and creative industries. With Africa’s youth driving the continent’s cultural surge, the Gulf region’s strategic role in scaling Africa’s creative economy is becoming more prominent. This article explores how cross-continental collaborations in art, music, and storytelling are creating a blueprint for long-term success.
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Smart Metrics = Stronger SME Performance
In the fast-paced world of MSMEs, financial visibility is not a luxury—it’s a lifeline. This article by Ratish Pandey highlights the critical financial metrics every entrepreneur must track to make smarter decisions, avoid common pitfalls, and drive sustainable growth. From cash flow and profitability to debt management and ROI, the right metrics can transform instinct-driven leadership into data-backed success.
