Eberhard & Co. Reaffirms Commitment to UAE Market with Alsayegh Collaboration
Eberhard & Co., one of Switzerland’s most historic and innovative watchmakers, has reaffirmed its dedication to the UAE market through an exclusive collaboration with Alsayegh. In an insightful interview with IRIS Media Abu Dhabi, Mario Peserico, General Manager of the renowned Swiss watch brand, shared the company’s philosophy, top-selling collections, and strategic vision for global expansion.
Eberhard & Co.’s Brand Philosophy
Peserico emphasized that Eberhard & Co.’s identity is deeply rooted in engineering excellence, mechanical innovation, and timeless design. “Since 1887, we have focused on creating watches that combine technical sophistication with a distinct aesthetic identity. We do not chase trends; instead, we produce timepieces that remain relevant for generations,” he said.
Iconic Collections and Technical Innovations
Among the brand’s most iconic collections is the Chrono 4, the world’s first chronograph featuring four aligned counters, a unique innovation exclusively by Eberhard & Co. The company’s award-winning Scafograf diving series and the elegant Extra-fort chronographs, inspired by mid-century design, continue to be key pillars of the brand. The 8 Jours line, known for its eight-day power reserve, remains a signature technical achievement.
Peserico highlighted the strong demand in the UAE for the Chrono 4 models, particularly steel versions with modern dial executions. The Scafograf 300 and Scafograf GMT are also popular among collectors in the Emirates, thanks to their blend of technical performance and sporty elegance. The Extra-fort collection continues to appeal to Emirati buyers who appreciate timeless and understated refinement.
Strategic Importance of the UAE Market
Peserico stressed that the UAE is a key market for Eberhard & Co., describing the country as “a sophisticated and influential market that serves as a gateway to the Middle East and Asia.” He further noted that Dubai’s prominence in luxury retail provides a crucial platform for reaching collectors, expatriates, and international visitors.
The Eberhard & Co. Advantage
Discussing the brand’s position within the global luxury landscape, Peserico emphasized the importance of authenticity: “Unlike many brands that mass-produce or rely heavily on marketing, Eberhard continues to manufacture mechanical watches with genuine Swiss craftsmanship and technical individuality.” He highlighted exclusive innovations such as the Chrono 4 mechanism and the patented 8 Jours system as prime examples of the brand’s distinctiveness.
Expanding Global Presence
Beyond the UAE, Eberhard & Co. is actively expanding its presence across key markets in Europe, the Middle East, and Asia. The company is selectively entering markets in Japan, Singapore, and the United States, with the goal of building long-term partnerships tailored to each region’s unique preferences.
Future Launches and Innovations
Looking ahead, Peserico teased several exciting upcoming launches, including expanded Chrono 4 options with new materials and dial designs, as well as a new generation of Scafograf models. “Innovation is part of our DNA,” he remarked.
Commitment to Excellence
Concluding the interview, Peserico expressed gratitude to collectors in the UAE and around the world, stating: “Eberhard & Co. stands for passion, precision, and originality. We remain committed to creating extraordinary timepieces for enthusiasts who value authentic Swiss watchmaking.”
With a continued focus on craftsmanship and technical innovation, Eberhard & Co. remains a key player in the luxury watch industry, with an ever-growing presence in global markets.
