As the Middle East continues to embrace digital-first experiences, brands are increasingly reaching consumers through various digital channels, including emails, websites, notifications, and paid online ads. Of these, email stands out as the most effective in delivering high returns on investment (ROI).
Petal Ads, a leading advertising platform by Huawei, participated in the Arabian Travel Market (ATM) 2023 with great success.
The traditional way of identifying consumers’ needs is always evolving, as a result of factors such as identifiers, privacy, and personal preferences. However, since data is the key to success, it is imperative that organizations manage their budgets wisely.
Over the recent years, there have been a massive boost towards the Adtech journey in the MENA region. In 2021, total advertising expenditure in the region equalled $5.07 billion.
As the cost-of-living crisis reshapes business reality, Kantar, the world’s leading marketing data and analytics company, today reveals its annual forecast for how the media landscape will evolve in the year ahead.
