Reinvention Is an Operating Skill, Not a Branding Exercise
Lucas Assimos draws on his transition from entertainment to entrepreneurship to explain why credibility must be rebuilt when professionals change industries, markets and roles.
Lucas Assimos draws on his transition from entertainment to entrepreneurship to explain why credibility must be rebuilt when professionals change industries, markets and roles.
CARMA has launched Noor, a personal AI analyst built specifically for PR and communications professionals. Powered by CARMA’s award-winning media intelligence methodologies, Noor delivers instant media insights, contextual analysis, executive-ready reports and multilingual capabilities, helping organisations make faster, data-driven communications decisions.
A survey of over 600 UAE and Saudi tech marketers reveals that while AI enhances campaign efficiency, true differentiation relies on creativity, storytelling, and cultural understanding. Thought leadership, visual narratives, and region-specific strategies are key priorities for tech communications, highlighting the importance of human insight alongside digital and AI-driven tools.
This collaboration focuses on advancing women’s development through education, community, and faith-based leadership, creating a secure space for the next generation of Muslim women leaders to grow, showcase their talents, and thrive within the global halal ecosystem.
The Jannah Executive Hotel Apartments are redefining upscale living in the center of the capital. They offer a one-of-a-kind combination of contemporary elegance and traditional Bedouin hospitality. This property offers an exceptional blend of homelike comfort and world-class amenities thanks to the careful selection of every detail.
Jannah Hotels & Resorts is ready to unveil its newest addition, Jannah Executive Hotel Apartments (JEHA), in Q4 2024. Bringing together a blend of traditional Bedouin charm and contemporary chic design, this property is set to become a preferred destination for both travelers and residents in the heart of the capital.
Abu Dhabi moves to second place, moving up from fourth last year
The recent impact by the CrowdStrike saga on global transport and logistics, heat waves across the globe, along with supply chain bottlenecks in the Red Sea and elsewhere, have shown open trade routes are vital secure the safe supply of pharmaceuticals to all parts in the Gulf region world, says Pharmapreneur Hari Chereddi, CEO, HRV Global LifeSciences, & NewHorizon Global Pharma. A global pharma company with offices in 6 locations across the world, in India, Dubai, Lithuania, Switzerland, Türkiye & USA.
Under leadership of new President and CEO Alejandro Reynal, iconic luxury brand continues to drive global growth and strategic development across new and existing lines of business