In “The AI Revolution in Brand Communication: A Dubai Perspective,” Adel Al Awadhi, Marketing Director at Keolis MHI, explores how Dubai is leading the integration of AI into branding, marketing automation, and personalized consumer engagement. From AI-powered OOH advertising to smart chatbots and generative AI tools, Dubai’s innovation-driven ecosystem is setting a global benchmark in AI-led brand strategy.
Abu Dhabi has launched the Health, Endurance, Longevity, and Medicine (HELM) cluster to position itself as a global leader in biotechnology, MedTech, and digital health innovation. The initiative is expected to contribute $25.6 billion to GDP, generate 30,000 jobs, and attract $11.5 billion in investment by 2045, transforming the global healthcare landscape.
ASUS unveils the latest ExpertBook P1 models, built for mobile professionals. These lightweight, AI-enhanced business laptops feature AMD Ryzen 7 processors, military-grade durability, and enterprise-level security.
IFS, a global leader in cloud enterprise software and industrial AI, has reached a €15 billion valuation as demand for AI-driven solutions in essential industries accelerates. Hg increases its stake to become co-control shareholder alongside EQT, with continued backing from TA Associates, ADIA, and CPP Investments.
The Authentication Solution Providers’ Association (ASPA) will host an Open House in Dubai on April 24, 2025, to unite global stakeholders in the fight against counterfeiting in the MEA region. The event aims to promote collaboration on authentication technologies, safer supply chains, and consumer protection.
BITS Pilani Dubai Campus (BPDC) has expanded its academic offerings with the launch of its pioneering Bachelor of Business Administration (BBA) (Hons.) Programme. The new curriculum focuses on technology-driven business education, providing students with hands-on learning experiences, industry exposure, and specialized knowledge in areas like Business Analytics, Finance, Marketing, and more. BPDC aims to equip students with future-ready skills that will empower them to excel in the UAE’s rapidly evolving business landscape.
The new release of IFS BOLO 15 delivers unparalleled back-office efficiency, powered by IFS.ai. It also introduces AI-driven automation for AP invoicing, enhancing cash flow management. Additionally, updates to IFS Tobin and IFS iLandMan streamline the brine leasing process, supporting the transition to clean energy portfolios.
Cloudera’s study underscores the rapid rise of AI adoption while identifying the common use cases and challenges of this technology
The widespread adoption of artificial intelligence (AI) and machine learning technologies in recent years is providing threat actors with sophisticated new tools to perpetrate their attacks.
