The traditional way of identifying consumers’ needs is always evolving, as a result of factors such as identifiers, privacy, and personal preferences. However, since data is the key to success, it is imperative that organizations manage their budgets wisely.

Mohammed Hilili, General Manager, Lenovo Gulf, shares his insight into what technologies will become mainstream in 2023 and beyond.

New research reveals that, while 79% of UAE organisations invest in analytics ahead of all other technology, historic unsolved challenges mean critical business insights aren’t fully utilised.